วันพฤหัสบดีที่ 22 ตุลาคม พ.ศ. 2552

Apply For Free Government Loans - Use This Money To Pay For School

<p>The United States is presently going thru a recession. In an attempt to help the economy, President Obama has created a government stimulus package, some of which has been created to help students returning to college. Moms and dads that are considering finishing their degree can also get federal funding depending upon their present finance status. <p> Single moms are at the top of the Presidents list in regard to who should return to college and get a university education. However, there are college grants for single dads that are available if you know where to look. If you're a single father taking care of your children, you’re a few tips for you on how to find college grants for single fathers. <p> Grants for a community college education are almost like winning the lottery up to a smaller degree. You are being given the opportunity to return to college or go to community college on the federal funding provided by the government. College grants for single pops are not just restricted to the Pell Grant. Depending upon your major, you can make an application for and receive many thousand dollars in additional funding. It just depends on what your major is and how many non-public and federal programs are available. <p> Single dad grants are not new. It is just that grants for students have just been overhauled and more and more free money is being provided to those that are in need. The difficulty is determining where to locate an application for this aid and to receive it by written request. <p> What you want to do now is get the necessary documents that'll be necessary to begin the grant writing process. Federal grants require information such as for driver’s license, you social security number, and any bank statements that you might have to show that you've got a monetary need. This is necessary before any grants will be dispersed by the application can be finalized. <p> The FAFSA must be filled out. Often, government agencies are not the swiftest. You cannot expect to hear anything until 6 weeks has gone by regarding whether or not you have been authorized for financial help. Grants from personal banks are also notoriously slow. They get many applications and the resources regarding those that proofread the grants and accept them is kind of limited. <p> The government can provide funding for university, and several areas, that are required by low-income earners. There are federal awards, low-interest loans, state welfare, and of course grants for community college. This would permit single dads to receive an education, feed their family, and, through signing up for the right grant or financial aid program, start a business or go back to school, either of which will help take care of the family. <p> If you do decide to apply for grants for a business, single dads that are prepared may be on top of the list due to their financial need and a plan of action. Having dependents on a limited income will put them in the poverty level which is the opportune place to be when searching for this free funding. <p> Applying for free federal funds isn't that tricky. You can access many sources of private and federal options by looking on the web or by asking your university counselor for those that he recommends. Either way, grants for single dads are available. You just need to apply for them. Do this today. <p> <p></p>

5 Reasons Why it is Important to Develop Relationships With Customers

<p>We all know the famous line that says keeping customers is less expensive than getting them. It is and, at least intellectually, we understand how painful attrition is to profitability, even if we can't effectively measure it. Well worn, well accepted truisms. So, why doesn't your marketing plan include a CRM strategy? It should. Customer Relationship Marketing is one of the most important and least exploited opportunities for business success.</p><p>Here are five reasons why loyal customers are your most important profit drivers:</p><p><ol><li>Keeping customers, and especially best customers, allows you to recoup your acquisition cost and generate a positive ROI. The longer you keep them the more positive your ROI.</li>
<li>Loyal customers are more likely to buy more things from you. They don't have to be sold as hard because they understand your value proposition and, since they have a relationship with you, they are more likely to see your marketing, which increases revenue and profit, and reduces acquisition cost.</li>
<li>Loyal customers will pay a higher price. They understand your product and see its value. You don't have to bribe them to buy again. This further improves the profitability of loyal customers.</li>
<li>Experienced customers cost less to service. Because they know how your product or service works they need less hand holding, make fewer calls to customer service, and require fewer visits from the sales rep. All this reduces your cost, which improves profitability.</li>
<li>Now here comes the kicker, loyal customers are much more likely to be advocates. They will happily tell their friends and associates about your product. This brings in more great customers with limited to no acquisition cost.</li></ol></p><p>I first learned about this concept, I call it the profit fan, from Fred Reichheldd's excellent book, The Loyalty Effect. If you haven't read it I strongly recommend you do. If you have read it, you should read it again.</p><p>To take advantage of the multiplying affect of customers your first step is to identify your best customers. Understand what they see in your product and how they view the category you compete in. Find out what your best customers are worth.</p><p>Then develop a CRM strategy, your customer marketing objectives and strategies, designed to increase your business' value to them and their value to your business.</p><p>With an understanding of your best customers and having identified the CRM strategy that will create mutual value you can determine the best CRM tactics and set a budget based on customer lifetime value.</p><p>The final step is test, measure, and then test some more. Customer Relationship Marketing isn't easy. Getting good at it is an iterative process that will, like all worthwhile pursuits, take time. But with patience, the ROI can be spectacular.</p><p><a target="_new" href="http://hip-shots.com/about/" rel="nofollow">James Hipkin</a>, understands the practice of marketing as only someone with decades of practical experience can. His multi-disciplined background and broad exposure to major B2C brands in Europe and the US give him a unique perspective that leaders of businesses, big and small, can benefit from. James is available for consulting assignments and is an accomplished speaker. For more of his thoughts on Marketing Strategy, Customer Relationship Marketing and innovation go to <a target="_new" href="http://hip-shots.com" rel="nofollow">Hipkin's Hip Shots</a>.</p>

Non-Transferable Selling Skills - Is Your Boss Minnesota Fats?

<p>Minnesota Fats was a pool hustler - maybe you've heard of him. He used to hang around pool halls and was a consummate showman. Growing up in New York City there was no shortage of Pool Halls where he honed his skills and became very talented at the game.</p><p>There is a story told that at one point in his career, he was approached by a writer to co-write a book on how to shoot pool. Of course, Fats obliged as there was money to be made. There was only one problem; Fats had non-transferable skills. Although he was an excellent pool shooter, he could not describe how he did it. And so, the book on how to shoot pool, was never written, not even one chapter. Yet, Fat One, as he was sometimes referred to, continued as the self-anointed "greatest pool shooter of all time".</p><p>I have met many excellent sales people that were chief executives. They could prospect, qualify, close and negotiate. Their closing ratios surpassed their best sales people. Yet, they couldn't train their people to sell. Even though they tried, by coaching, running sales meetings, showing and telling, they weren't effective at training sales people. In fact, in some cases it made their sales people worse as they tried to emulate the Boss.</p><p>Jackie Gleason starred in The Hustler; a movie about a pool shark. He was unique as an actor. Did you know that he never rehearsed his parts? He didn't believe in it. He thought not rehearsing made him sound more authentic and spontaneous. He's one of the only actors that had the gift of being excellent without rehearsing his parts. He was unusual. Do you think he could have trained an actor how to be good without rehearsing? He probably couldn't have as it was a non-transferable skill.</p><p>Most salespeople need a selling system and practice just like most actors do - after all, selling is a lot like acting. The problem is that your boss may have non-transferable skills. So, like many people, your boss, with all of the best of intentions, is trying to help. But he has confidence and courage that came from years of failures and successes. He has a personality that is different than yours. And finally, he may not have a true sense of the power of his personality and how he uses that on a sales call. So, you need a system; a selling process if you will. Consider this, prospects have a buying system!</p><p>Consider the case of the software sales person, who contacts a prospect about their new accounting module. The prospect, trying to hide that they hate their accounting application, tells the sales person, "I'm all set". That "causes" the sales person to go into what's traditionally known as the "hard sell". This includes "free consulting", a discussion of the features and benefits of the new software and finally a quote (the quote usually get shopped). Then the prospect tells the sales person that he'll get back to him on Monday after he discusses it with his boss. And, you guessed it, he doesn't. So, the sales person makes a phone call to find out what happened. The prospect, at this point, has not made a decision or has decided to "go in another direction", but is too embarrassed to admit it, so he puts the salesperson off. The next step in the prospect's process is to not return the salesman's phone calls. So, who's in control? The prospect is because the prospect has a system, tried and true, and it keeps him in control. So, sales people need their own system or they will be controlled by the prospect.</p><p>Ideally, the salesperson's system would help them to qualify and disqualify early. Ideally, it would help them to never present unless they know the prospect has the need, can afford it and has the authority to make the decision. But most sales people have no selling system, so they don't do so great. Most salespeople are controlled by the prospect and his system for buying.</p><p>To be great, most people need a selling system. Does your selling process merely follow the prospect's system for buying things or does it truly keep YOU in control?</p><p>Greg Nanigian is President of Greg Nanigian and Associates/Sandler Sales Institute, a sales and sales management training organization with offices in Braintree, Waltham and Beverly, Massachusetts, <a target="_new" href="http://www.gnatraining.com" rel="nofollow">http://www.gnatraining.com</a> He is also an international speaker and a NASCAR Pro Stock Driver. Contact him at 781-848-0993 or <a href="mailto:greg@gnatraining.com" rel="nofollow">greg@gnatraining.com</a>.</p>